first, define communications objectives
Opportunity
Share impact of an NGO working to end extreme poverty in order to secure funding, partners and talent for the organization.
Key Insight
As a growing organization less than five years old, aim for outsized coverage at key events and specific moments in the year.
Quick Wins
Drove an editorial calendar that showcased the work of expert staff using blogs, op-eds and other placements; amplified coverage at conferences and events by having staff hyper-actively engage on social media; used press releases in SEO strategy; and expanded coverage by leveraging existing partnerships with Devex, ONE.org, Google for Nonprofits and donors.
Big Wins
Sustained increase in media placements and awareness as illustrated in the quarterly tracker below.
SAMPLE PLACEMENTS
Impact Stories
Press Releases
Op-Eds
The leader we need by Jake Harriman
March 16, 2015 | Devex.com
Expats, the ‘scaffold’ of locally-led organizations by Thomas Hong
June 5, 2015 | Devex.com
Child literacy: the key to ending intergenerational poverty by Jimmy Leak, PhD
September 8, 2015 | Devex.com
Developing fragile states through a ‘hybrid’ of military and aid by Jake Harriman
September 14, 2015 | Devex.com
Want to achieve the impossible? So does Nuru Kenya! by Jake Harriman
October 27, 2015 | ONE.org
Building resilience in communities on the brink of disaster by Aerie Changala
December 15, 2015 | Devex.com
The most powerful collective on earth: Mothers. by Pauline Wambeti
May 7, 2016 | ONE.org
Case Study
I was interviewed for this case study, which was published on Nonprofit Tips for Getting Up and Running with Google.

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